AreuFroggy::ChengZhichen

System-minded brand & visual designer with 4+ years’ cross-market experience in Singapore and China. Proficient in Adobe Creative Suite, Figma, Blender and AI tools, I build modular design systems, spatial graphics and motion visuals.

An attention-to-detail, collaborative communicator, I enforce rigorous quality assurance processes and leverage digital marketing insights to fuel experimentation & an innovation mindset for efficient, impactful delivery.

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Here’s AreuFroggy (Cheng Zhichen) —a designer who treats every project like a semantic operating system.
My process starts with an x-ray of the brief, mapping hidden market tensions and cognitive biases before a single pixel moves.

From there, I choreograph a dialogue between deductive order (grids, taxonomies, KPIs) and visceral triggers (archetypes, narrative rhythm, temporal contrast) to build visual grammars that feel as rational as they are instinctive.
Deliverables ship as modular rule-sets—living libraries that help teams iterate confidently long after launch.

Precision, skeptic-level rigor, and playful self-imposed constraints keep the work lean, credible and evolution-ready. In short: I engineer meaning, script emotion and leave behind frameworks that outlast the project timeline.

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Brand Assets

Creative Proposal

Brand Book

01.’2024GenkiForest

01.’2024
GenkiForest